OUR STORY

BYBB stands for Be Yourself, Be Beautiful. This acronym was born from a belief that we, young women, deserve better. We're tired of the lack of inclusivity, mental health support, and unrealistic beauty standards. We want to cut out toxic products and make our lives simpler. This movement is about starting with our beauty from the inside out, because we deserve to be seen as our most empowered and unique selves.  - Ella Quesada, Co-Founder

Ella and Karen came together by virtue of family, love and friendship. In a society inundated with unrealistic beauty standards for women across all generations, they have united to embark on a transformative journey. They recognized the longing within themselves and countless others for a place that celebrates real beauty and guides young girls into embracing their authenticity. Drawing from their own experiences and the shared stories of their peers, these visionary entrepreneurs have set out to create a platform that resonates with women everywhere.